Maruti Suzuki will proceed promoting the third-gen need alongside the all-new fourth-gen automotive that goes on sale this month. The Dzire Tour S that caters to the fleet and taxi markets will proceed to be primarily based on the present third-gen automotive.
- Greater than half of Dzire gross sales are from the Tour S variant
- Tour S rivals fleet variants of the Tigor and Aura
As is the apply with earlier fashions, gross sales of the new-gen Dzire will overlap with the earlier model for a while; the brand new automotive being offered to non-public consumers whereas the older one caters to fleet consumers because the Tour.
Talking to Autocar India on the Dzire media drive, Partho Banerjee, head of gross sales and advertising at Maruti Suzuki mentioned, “The brand new Dzire is not going to utterly substitute the present mannequin. This (current-gen) one will keep on because the Tour model solely. , as now we have vital gross sales of each variations.”
Whereas Maruti doesn’t disclose the gross sales of the usual Dzire and the Dzire Tour S individually, Banerjee mentioned that of the 1.6 lakh Dzires offered final 12 months, round 60,000 models have been the Tour variant. This implies the typical seems to be about 5,000 models a month.
That could be a substantial quantity, and justifies maintaining each variations in manufacturing for some time. The Tour S’ numbers are spectacular towards rivals too, with the Tigor retailing about 1,300 models on common, the Amaze 2,300 models and the Hyundai Aura promoting 4,500 models, on a month-to-month foundation. The fourth-gen Dzire Tour will more than likely be a part of the line-up within the latter half of the mannequin’s life cycle.
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