Mahindra Launches the Thar Roxx at an Attractive Price, Deliveries to Start Soon
Unveiling the Thar Roxx
Mahindra & Mahindra, the renowned Indian automaker, has officially launched the much-awaited Thar Roxx, the five-door version of its iconic off-roader, the Thar. The new SUV comes with a starting price of Rs 12.99 lakh, making it an attractive option for adventure enthusiasts and off-roading aficionados.
Aggressive Pricing
The Thar Roxx’s pricing is strategically positioned to disrupt the market. It undercuts several competitors in the segment, offering a compelling value proposition for those seeking a capable and stylish off-roader without breaking the bank. The introductory price of Rs 12.99 lakh is expected to generate significant interest and boost sales for Mahindra.
Deliveries to Commence Soon
Mahindra has announced that deliveries of the Thar Roxx will begin in early October this year. This news is sure to excite eager customers who have been eagerly awaiting the launch of this rugged SUV. The company is confident that it can meet the anticipated high demand and ensure timely deliveries.
Feature-Packed Offering
The Thar Roxx comes loaded with features that enhance its appeal. The exterior boasts a bold and muscular design, with LED headlights and taillights, alloy wheels, and a distinctive front grille. The interior is equally impressive, with comfortable seats, a touchscreen infotainment system, and a host of safety features.
Powerful Performance
Under the hood, the Thar Roxx is powered by a choice of petrol and diesel engines. The petrol engine delivers 150 horsepower and 320 Nm of torque, while the diesel engine churns out 130 horsepower and 300 Nm of torque. Both engines are mated to a six-speed manual or automatic transmission, providing smooth and responsive performance.
Off-Roading Prowess
The Thar Roxx stays true to its off-roading heritage, offering exceptional capabilities for tackling challenging terrains. It features a robust ladder-frame chassis, four-wheel drive with a low-range transfer case, and a locking rear differential. The SUV also boasts impressive ground clearance and approach and departure angles, making it a formidable off-road machine.
Market Expectations
The Thar Roxx is expected to be a game-changer in the Indian automotive market. Its combination of aggressive pricing, impressive features, and off-roading prowess is likely to attract a wide range of customers. The SUV is also expected to further strengthen Mahindra’s position in the rapidly growing SUV segment.
Booking and Availability
Bookings for the Thar Roxx are now open at Mahindra dealerships across the country. Customers can also book the SUV online through the company’s website. The Thar Roxx will be available in six variants, offering a wide range of options to suit different needs and budgets.
Conclusion
The launch of the Thar Roxx at an attractive price point is a significant move by Mahindra. The SUV is poised to become a popular choice among adventure enthusiasts and off-road enthusiasts. With its powerful performance, impressive features, and off-roading capabilities, the Thar Roxx is set to make a mark in the Indian automotive market. As deliveries commence in early October, Mahindra is gearing up for a successful run with its latest offering.
Thar Roxx: The New Off-Roading Beast Hits the Market with a Bang
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Kanishk Singh has always had a keen interest in fast-paced cars. For the past three years, he has been writing about automobiles, but his fascination with cars dates back even further. He thoroughly enjoys learning about their features and expressing his thoughts through his writing. Kanishk also has a profound interest in the stock market, shares, and business strategies. He possesses a wealth of knowledge on these subjects and consistently writes articles on them. Currently, he is working as a writer for Lattestnews24, specifically focusing on the Automobile, Finance, and Business categories. His well-crafted words are highly appreciated by the readers, as they find them both informative and creative.