Just a few months after getting into the Indian market, Lotus Vehicles is ready to open its first showroom right here. The Lotus Centre, positioned on the World Commerce Middle in New Delhi, is finished up in Lotus’ colours and styled like another Lotus Middle on the earth. Underlining the importance of the showroom, Satya Bagla, MD of Unique Motors (Lotus Vehicles’ companion in India), mentioned it offers Lotus a “house” within the nation.
Other than a five-car show, there is a devoted room for configurations. Consumers can spec their automobiles with quite a lot of physique colour choices, wheels, inside themes and tech choices. The automobile show comprised 5 Eletres on our early-bird go to, however the combine will change shortly with the arrival of the Emeya electrical GT and Emira sports activities automobile later this month.
Interview with Satya Bagla, MD of Unique Motors
Satya Bagla, the MD of Unique Motors. How necessary is a bodily dealership in a rustic like India, the place Lotus in all probability is not as well-known as a few of its rivals?
Lotus is on the very high finish of the electrical automobile market by way of product and value. So, one has to clarify to the client the emotion behind it – the true worth behind it. Additionally, clients must know the model is right here for good and there’s a correct house for it. So, when you stroll in, it is the entire model expertise that begins from the showroom, after which the product, after which the after-sales service.
Past dealerships, what plans do you need to construct the Lotus model in India?
We now have an enormous database of HNIs who like these sorts of merchandise. Our job is to create model consciousness after which additionally take the product throughout the entire nation in a lot of totally different cities and get prospects to expertise the automobile. And on this method, we construct the fan following.
Lotus has determined to go electric-only in a few years. Globally, EV gross sales are tapering. Have you ever witnessed something of that kind within the high-end house as effectively?
There’s a whole lot of speak about that. And like several new expertise that is available in, in any product, not simply automobiles, there’s all the time a little bit of doubt. There is a little bit of resistance to alter. However as and when increasingly individuals expertise the expertise, there will probably be extra electrical automobiles of all manufacturers on the highway. And with the federal government additionally encouraging them and enhancing infrastructure, it is solely going to get higher and greater. EVs are the long run and are right here to remain.
Additionally see:
Unique! First Lotus Middle in India: walkaround video
Lotus Idea 1 electrical supercar idea revealed with 1,000hp
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Kanishk Singh has always had a keen interest in fast-paced cars. For the past three years, he has been writing about automobiles, but his fascination with cars dates back even further. He thoroughly enjoys learning about their features and expressing his thoughts through his writing. Kanishk also has a profound interest in the stock market, shares, and business strategies. He possesses a wealth of knowledge on these subjects and consistently writes articles on them. Currently, he is working as a writer for Lattestnews24, specifically focusing on the Automobile, Finance, and Business categories. His well-crafted words are highly appreciated by the readers, as they find them both informative and creative.