The model refresh features a new visible id, up to date messaging and a revamped web site. One other important a part of the rebranding is updating IDP’s verbal id, mentioned a spokesperson for the corporate, which incorporates the language used to interact with college students and check takers.
IDP, co-hosted the 2024 AIEC convention in Melbourne with IEAA, and the schooling company is positioning the brand new look as a part of its dedication not solely to its college students pursuing their world objectives, however consumer companions too.
Talking to The PIE Information, Neil Pearson, IDP’s chief digital officer commented: “We’ve refreshed our model at AIEC. Basically, we realise that with IDP Join and the current acquisition of our peer to see platform, The Ambassador Platform, there may be various complexity we’re bringing to shoppers and prospects.
“We’ve simplified that structure, we’e all the time been one crew however we needed to ensure that was represented in our model,” mentioned Pearson.
IDP additionally co-owns IELTS, and is within the early phases of increasing its supply into China.
“For our college students, it’s actually thrilling the best way now we have understood ourselves and what worth we give to them,” mentioned Pearson, who informed The PIE that the brand new model is more and more centered on pupil outcomes.
A technique that is conveyed is within the images chosen to depicting college students in advertising supplies, transferring away from conventional pictures of offer-holders, IDP is selecting to painting college students dwelling out their desired outcomes, Pearson informed The PIE.
For Pearson, the important thing methods through which IDP “noticed itself” have all been represented within the new branding.
IDP CEO Tennealle O’Shannessy commented: “For 55 years, IDP has reworked lives by means of worldwide schooling.
“Whereas our model has advanced, the essence of who we’re stays unchanged: devoted people delivering distinctive service with even better ardour.”
Whereas our model has advanced, the essence of who we’re stays unchanged
Tennealle O’Shannessy, IDP
O’Shannessy famous the refresh comes at an vital time for worldwide schooling.
“Whereas many worldwide college students are at the moment dealing with challenges attributable to authorities visa modifications, we’re reminding our college students that IDP is a trusted accomplice able to simplifying the examine overseas journey.
“We perceive that finishing examine purposes or making ready for checks can really feel daunting, so we needed to ensure we spoke in an easy, partaking, and inspiring means,” mentioned O’Shannessy.
“IDP is honoured to be a trusted accomplice as college students embark on their life-changing journeys. Our refreshed model displays our dedication to our college students who’re navigating the dynamic and evolving panorama, ” mentioned O’Shannessy.
IDP additionally launched its newest Rising Futures information in the course of the 2024 AIEC convention. The survey of 6,000 college students from 114 nations revealed how intently worldwide college students are attuned to coverage modifications in key markets, highlighting their sturdy willingness to regulate their examine preferences in response.
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